New product development is fundamental to MAAX’s current growth strategy. U tile, a game-changing product launched in 2015, is an innovative shower wall panel solution offering an easy-to-install and to maintain alternative to conventional ceramic tiles. Its cleverly engineered polymer surface delivers a real stone and tile experience and gives bathrooms a designer makeover, providing years of durability and elegance with minimal maintenance.
“We are constantly testing new products and technologies by exploring emerging market trends and have a team dedicated to innovation-related activities. We are committed to maintain our leadership by offering our customers complete bathware solutions that meet everyday needs,” says Gold.
MAAX has invested extensively in modernizing equipment and strengthening manufacturing, quality, EH&S processes at its eight manufacturing facilities strategically located to serve its customers in Canada and the United States: Lachine, Ste-Marie and Tring-Jonction in Québec; Armstrong in British Columbia; as well as Bellingham, Washington; Martinsburg, West Virginia; Plymouth, Indiana; and Valdosta, Georgia. MAAX also has operational leadership of two American Bath Group facilities located in Yelm, WA, and Minneapolis, MI.
In line with its customer care plan, MAAX has also invested in the development of a powerful web-based Partner Portal that enables customers and members of MAAX’s sales force to obtain the latest updates on order status, product availability, delivery dates, and a plethora of other vital information.
Gold notes that the 2017 merger between MAAX and Tennessee-based American Bath Group is benefitting both companies since they now hold one of the largest market shares in the North American bathware industry. While ABG plans to build on the strengths of the MAAX brand in Canada, it will also offer MAAX interesting business opportunities with its neighbours to the south.
MAAX Bath Inc. is a leading North American manufacturer of trend‐setting and award‐winning bathroom products, such as bathtubs, showers and shower doors. MAAX wants its customers to “enjoy the experience” by offering stylish and innovative quality products coupled with world‐class customer service practices that make doing business easy and efficient for all.
MAAX offerings are available through specialty boutiques, plumbing wholesalers and home improvement centers.
MAAX Bath Inc., founded 50 years ago in Québec, employs nearly 1,400 people and currently operates eight manufacturing facilities, three North‐American customer care centers and an extensive showroom and distribution network throughout the United States and Canada. MAAX’s focus on providing clients the ultimate experience in bathware products drives its R&D department to design and engineer innovative new products. Visit us at (www.maax.com).